You're the founder. You're also head of sales.

A top closer's digital twin, on every deal you work, built for founders who have to sell. Fred Mitchell, a serial founder with 13 years in sales who has assessed companies for a VC, has put everything into it: his method, his rules, his stories and his processes, in his voice. Tell it who you are once, add your deals, and it tells you what to say and what to do, from the first message to the signature: with customers, investors and the people you hire. Members also get 10% off 1-to-1 coaching with Fred.

Founders first: the ones selling to customers, raising from investors and hiring their first salespeople, usually all at once and with no time to spare. It works just as well for salespeople, junior or senior, and for new sales managers. Your career stage doesn't matter. Your will to succeed does.

Yes. As a founder you sell full time: to customers, to investors and to the people you want to hire. topclosers.club gives you a top closer's method for all of it: research the prospect, plan the call, ask the right questions, build the pitch or the investor deck, handle the objections, close, and hire the right people. You don't need to know any sales jargon. Describe your business and the person you're selling to in plain English.

Yes. Investors are buyers too, and Fred has sat on their side of the table: he's assessed companies for a VC and for investment, helped founders raise, and heard hundreds of pitches. The pitch or proposal tool builds your deck or your investor call around what that investor needs to believe. Discovery questions help you find out what they're really looking for, objection handling gets you ready for the hard questions, and negotiation prep helps when it comes to terms. It only ever uses the real numbers you give it: it never invents traction.

Yes. Hire the right person tells you who you really need, what to look for, how to test it (have them sell to you), the red flags, and how to sell them the job honestly. Once they're on board, paste their call notes or transcripts into the call debrief to see what they missed and how to coach them, and run stalled deals through the deal review. It's how you build a sales team without being a sales manager yourself.

Every stage of the sale: prospect research (it searches the web for you), cold emails, LinkedIn messages, cold calls, discovery questions, objection handling, follow-ups, pitches, proposals and investor decks, negotiation, closing, deal reviews and call debriefs. Plus hiring, and career advice for salespeople: job offers, interviews, whether to stay or go, and promotions. Seventeen tools in all, with new ones added regularly.

Yes. You set up your profile once (what you sell, who you sell to, how long your sales take, your proof), or give it your website and it fills that in for you. Then add a deal, and it remembers it and walks you through it, from research to close. Every answer builds on what it already knows about the deal, and you can ask it follow-up questions.

ChatGPT has read about selling. Fred has done it, for 13 years. A blank chat box gives you the average of the internet, and you have to know what to ask it. topclosers.club gives you one top closer's method, in his voice: find the real problem and the deeper reason behind it, know who you're talking to, listen more than you talk, and make buying their idea. It knows who you are, remembers your deals, shapes every answer to your sale, from a one-call close to a six-month corporate deal, researches your prospect on the web, and won't invent results you don't have.

Yes. Tell it what you sell, who you sell to and how long your sales take, and it shapes every answer to that. A one-call close to a homeowner needs a very different approach from a six-month corporate deal, and it knows it. It can also research your prospect or their industry on the web.

Two plans, with everything included. Closer is €29 a month (up to 20 uses a day, 300 a month) and starts with a 7-day free trial. Top Closer is €49 a month (up to 50 uses a day, 600 a month) for heavy users, paid from day one with no free trial. Prices include VAT. Switch plans or cancel any time. Members also get 10% off 1-to-1 coaching with Fred.

Almost certainly. Founders put it through the business like any other software. Salespeople expense the tools they sell with all the time, like LinkedIn Sales Navigator, email software or an FT subscription. You get a receipt for every payment. If in doubt, ask your line manager: there's a ready-made note to send them on this page.

Yes. The free trial is on the Closer plan. You add a card when you start, but you're not charged during the 7 days. Cancel before the trial ends and you pay nothing. It's one free trial per person.

In the members' area, click Manage your subscription. On a paid plan, you keep access until the end of the month you've paid for. If you cancel during the free trial, your access ends straight away and you pay nothing.

Get on every deal the know-how a sales floor used to give you. topclosers.club is built on an experienced closer's method: research the prospect, plan the call, handle the objection and close. Use it before every call and you learn the method as you go. When you want to go further, members get 10% off 1-to-1 coaching with Fred. All online, wherever you live.

Fred Mitchell: a serial founder with 13 years in sales, and a former British Army officer (Troop Commander, then Regimental Training Officer). He has held every job in sales, from cold calling to Chief Commercial Officer, has assessed companies for a VC and for investment, has helped founders raise, has personally produced over $40m in revenue, has spent the last five years building and training fully remote sales teams, and still runs and sells for businesses he founded. He runs topclosers.club from Greece.

Yes. topclosers.club is online and open to founders and salespeople anywhere in the world. It works in English for now, and so does the coaching.